Agency - Independencia
Agogó is a traditional Ecuadorian chewing gum that for many years did not have any type of communication and was sought to be relaunched with the purpose of making all people have small doses of good humor in their day.
This brand is characterized by the round shape of its chewing gums and its wide variety of flavors and colors, so the relationship between the colors of Ecuador, the brand, and joy was imminent.
However, the world of sweets is visually camouflaged. So our challenge was how to restore relevance to one of the most traditional brands in Ecuador in a category saturated by messages from much more active brands in recent years?