Agency - Ogilvy Honduras
Dirt is Good (DIG) encourages messy play for child development. It gives parents the confidence to let their children go outside and get dirty, safe in the knowledge that their clothes will always wash fresh and clean again with OMO. These efforts have been focused on young families, until now with “Dream and dare” is DIG’s brand new platform. It takes the DIG philosophy to a new audience and a wider demographic of consumers. DIG wants to inspire people of all ages to dream and dare, without fear of getting dirty.
Because you don’t achieve your dreams by playing it safe.