Agency - Ogilvy Honduras
While reading, bookworms adopt different positions according to the distinct emotions each book transmits. So, we created Bookisutra: the guide to master the best reading positions.
It'll be a book where, among its pages, you can find three essential elements: the literary genre, the appropriate reading position to enjoy it and a special recommendation from our book catalog for any given position.
With a cross-branding action with IKEA, we will relese special furniture based on the positions. These will not just work as outdoor advertising, they´ll be the perfect places to read according to the ways of the Bookisutra.
A good book keeps us moving.