Agency - Ogilvy Honduras

In the district of Yoro, Honduras, a strange meteorological phenomenon happens: Fish fall from the sky. Despite some scientific explanations, people rather call it a miracle. Regal Springs, one of the largest fish wholesalers of the world calls it: Heaven Fish. A brand with a special designation of origin, which allows Yoroans exclusive rights to the sale of these fish.

To spread the tale of this miracle a sacred book was crafted. Therefore, the Book of Yoro was presented to the world. Written and made by its townspeople.

Our holy book contains more than just the chronicle of the mythical story and illustration based on town’s wonder, it goes beyond. Is the physical proof of the miracle that changed the fate of Yoro. Each page reflects the real flavor and soul of the mystic land by preserving its traditional own recipes for generations to come.

From fish head soup to empanadas; From sardine dressing to fried fish Lago de Yojoa style, each recipe is faithfully curated so that any of Heaven Fish’s variants can be enjoyed as the main ingredient.

Each material and detail that assembles it is sustainably sourced, carefully made with recycled banana leaves, swend by the thread of hammocks; all gathered from the surrounding area by the local craftsmen.

“El Libro de Yoro” is available in any of the 200 Heaven Fish’s distribution alliances throughout Honduras and airport shops across Latin America.

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