Agency - Ogilvy Honduras
The project is based on the Rain of Fish, a rare meteorological event that happens every year in Yoro. Legend has it that in the mid-1800s, a Catholic missionary from Spain visited the poor Honduran town of Yoro and prayed to God to relieve a long and distressing period of hunger. Every year since, the miraculous rain has occurred.
The phenomenon does have a possible scientific explanation. Water spouts - tornado - like columns of air - suck up the fish from the ocean, and sling them onto Yoro.
So, to boost Yoro’s economy, we, as Regal Springs, turned that miracle into an opportunity.
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