Agency - Independencia
After almost 15 years, Tumix (Boogie in Peru) wanted to break the ice with its public. Tumix is a chewing gum whose brand purpose is to get closer, so much so that its concept for more than 20 years has been: “Approach without fear”.
How are we going to invite these young people to get closer in a pandemic context, where being less than a meter away could mean contagion?
Inspired by the new ways of relating to their public such as Tik Tok collaborations, they needed to create: "De far" the first Reggaeton to "Perrear" at a distance.
Media - Adlatina / Ads of the World