Heaven Fish

Agency - Ogilvy Honduras

The project is based on the Rain of Fish, a rare meteorological event that happens every year in Yoro. Legend has it that in the mid-1800s, a Catholic missionary from Spain visited the poor Honduran town of Yoro and prayed to God to relieve a long and distressing period of hunger. Every year since, the miraculous rain has occurred.

The phenomenon does have a possible scientific explanation. Water spouts - tornado - like columns of air - suck up the fish from the ocean, and sling them onto Yoro.

So, to boost Yoro’s economy, we, as Regal Springs, turned that miracle into an opportunity.

heavenfish.com

Media / AdAge / Contagious / Fast Company / LBB / Dieline / Roast Brief / Latin Spots / Ad Latina / Produ / Clube de Criação / Ads of the World

Heaven Fish - Design

Agency - Ogilvy Honduras

Yoro, Honduras: stage of one of the rarest meteorological events – the rain of fish.

It’s happened every year, during the last century. Locals call it Lluvia de Peces (Rain of Fish). Regal Springs took the opportunity to create a predictable, sustainable and profitable business partnership with the townsfolk, based on this natural phenomenon called “Heaven Fish”. An official designation of origin which allows Yoroans exclusive rights to the sale of these fish. To deliver this one-of-a-kind product, we created a design that could portray Yoro’s history, culture and the uncanny rain of fish. More than a brand, Heaven Fish became a symbol of prosperity. Our main icon not only resembles the miracle, but our halo highlights the cycle of rain, harvest, packaging, sale.

As also, each color came from an specific inspiration from the town. We gave special designed equipment to each of our partners, the townsfolk who gather the fish from heaven. Finally, since fans of the brand appeared, the equipment also became merch. The merch of the iconic fish under the halo, is available throughout Honduras and airport shops across Latin America. Thanks to this new economy, Yoro’s community keeps thriving and is able to secure a stable future as long as its land keeps getting blessed with this event.

Our impact, not only was displayed on catching the fish, but also on field. Our packaging is made from recycled banana leaves handwrought made by a local endeavor. The packaging also manages to have the signature of our secret seasoning, our partners. Heaven Fish’s product line has expanded into packed sardines, and marinated fish fillets with locally harvested ingredients which gave birth to a new variety of product line.

The Book Of Yoro

Agency - Ogilvy Honduras

In the district of Yoro, Honduras, a strange meteorological phenomenon happens: Fish fall from the sky. Despite some scientific explanations, people rather call it a miracle. Regal Springs, one of the largest fish wholesalers of the world calls it: Heaven Fish. A brand with a special designation of origin, which allows Yoroans exclusive rights to the sale of these fish.

To spread the tale of this miracle a sacred book was crafted. Therefore, the Book of Yoro was presented to the world. Written and made by its townspeople.

Our holy book contains more than just the chronicle of the mythical story and illustration based on town’s wonder, it goes beyond. Is the physical proof of the miracle that changed the fate of Yoro. Each page reflects the real flavor and soul of the mystic land by preserving its traditional own recipes for generations to come.

From fish head soup to empanadas; From sardine dressing to fried fish Lago de Yojoa style, each recipe is faithfully curated so that any of Heaven Fish’s variants can be enjoyed as the main ingredient.

Each material and detail that assembles it is sustainably sourced, carefully made with recycled banana leaves, swend by the thread of hammocks; all gathered from the surrounding area by the local craftsmen.

“El Libro de Yoro” is available in any of the 200 Heaven Fish’s distribution alliances throughout Honduras and airport shops across Latin America.

Authentic Gold As Always

Agency - Ogilvy Honduras

Corona Cero is officially the first beer in the world to sponsor the Olympic Games.

The Coldest Point In Your Life

Agency - Ogilvy Honduras

The lightest and most refreshing beer from Honduras invites you to put to the test the heatwave sweeping the country this year.

Home of Kings

Agency - Ogilvy Honduras

All over the world, Burger King is the go-to place for celebration. Passion comes with a huge appetite for victory and those who understand it, know that our doors are always open to quench it.

Kings, this is your home.

From Afar

Agency - Independencia

After almost 15 years, Tumix (Boogie in Peru) wanted to break the ice with its public. Tumix is a chewing gum whose brand purpose is to get closer, so much so that its concept for more than 20 years has been: “Approach without fear”.

How are we going to invite these young people to get closer in a pandemic context, where being less than a meter away could mean contagion?

Inspired by the new ways of relating to their public such as Tik Tok collaborations, they needed to create: "De far" the first Reggaeton to "Perrear" at a distance.

Media - Adlatina / Ads of the World

The Cycle

Agency - Ogilvy Honduras

Dirt is Good (DIG) encourages messy play for child development. It gives parents the confidence to let their children go outside and get dirty, safe in the knowledge that their clothes will always wash fresh and clean again with OMO. These efforts have been focused on young families, until now with “Dream and dare” is DIG’s brand new platform. It takes the DIG philosophy to a new audience and a wider demographic of consumers. DIG wants to inspire people of all ages to dream and dare, without fear of getting dirty.

Because you don’t achieve your dreams by playing it safe.

Bookisutra

Agency - Ogilvy Honduras

While reading, bookworms adopt different positions according to the distinct emotions each book transmits. So, we created Bookisutra: the guide to master the best reading positions.

It'll be a book where, among its pages, you can find three essential elements: the literary genre, the appropriate reading position to enjoy it and a special recommendation from our book catalog for any given position.

With a cross-branding action with IKEA, we will relese special furniture based on the positions. These will not just work as outdoor advertising, they´ll be the perfect places to read according to the ways of the Bookisutra.

A good book keeps us moving.

Joy Comes In Colors

Agency - Independencia

Agogó is a traditional Ecuadorian chewing gum that for many years did not have any type of communication and was sought to be relaunched with the purpose of making all people have small doses of good humor in their day.

This brand is characterized by the round shape of its chewing gums and its wide variety of flavors and colors, so the relationship between the colors of Ecuador, the brand, and joy was imminent.

However, the world of sweets is visually camouflaged. So our challenge was how to restore relevance to one of the most traditional brands in Ecuador in a category saturated by messages from much more active brands in recent years?

Read The Label

Agency - Independencia

The new Danlac Skimmed Greek Yogurt has 0% fat, no added sugar, is high in protein and also contains probiotic cultures. For this reason, it is a pleasure for us to invite you to pay attention to the side of the packaging that you never read at the same time we present our new branding for our product’s line.