Agency - Ogilvy Honduras
The project is based on the Rain of Fish, a rare meteorological event that happens every year in Yoro. Legend has it that in the mid-1800s, a Catholic missionary from Spain visited the poor Honduran town of Yoro and prayed to God to relieve a long and distressing period of hunger. Every year since, the miraculous rain has occurred.
The phenomenon does have a possible scientific explanation. Water spouts - tornado - like columns of air - suck up the fish from the ocean, and sling them onto Yoro.
So, to boost Yoro’s economy, we, as Regal Springs, turned that miracle into an opportunity.
Media / AdAge / Contagious / Fast Company / LBB / Dieline / Roast Brief / Latin Spots / Ad Latina / Produ / Clube de Criação / Ads of the World
Agency - Ogilvy Honduras
The lightest and most refreshing beer from Honduras invites you to put to the test the heatwave sweeping the country this year.
Agency - Independencia
After almost 15 years, Tumix (Boogie in Peru) wanted to break the ice with its public. Tumix is a chewing gum whose brand purpose is to get closer, so much so that its concept for more than 20 years has been: “Approach without fear”.
How are we going to invite these young people to get closer in a pandemic context, where being less than a meter away could mean contagion?
Inspired by the new ways of relating to their public such as Tik Tok collaborations, they needed to create: "De far" the first Reggaeton to "Perrear" at a distance.
Media - Adlatina / Ads of the World
Agency - Ogilvy Honduras
All over the world, Burger King is the go-to place for celebration. Passion comes with a huge appetite for victory and those who understand it, know that our doors are always open to quench it.
Kings, this is your home.
Agency - Ogilvy Honduras
Dirt is Good (DIG) encourages messy play for child development. It gives parents the confidence to let their children go outside and get dirty, safe in the knowledge that their clothes will always wash fresh and clean again with OMO. These efforts have been focused on young families, until now with “Dream and dare” is DIG’s brand new platform. It takes the DIG philosophy to a new audience and a wider demographic of consumers. DIG wants to inspire people of all ages to dream and dare, without fear of getting dirty.
Because you don’t achieve your dreams by playing it safe.
Agency - Ogilvy Honduras
While reading, bookworms adopt different positions according to the distinct emotions each book transmits. So, we created Bookisutra: the guide to master the best reading positions.
It'll be a book where, among its pages, you can find three essential elements: the literary genre, the appropriate reading position to enjoy it and a special recommendation from our book catalog for any given position.
With a cross-branding action with IKEA, we will relese special furniture based on the positions. These will not just work as outdoor advertising, they´ll be the perfect places to read according to the ways of the Bookisutra.
A good book keeps us moving.
Agency - Independencia
Agogó is a traditional Ecuadorian chewing gum that for many years did not have any type of communication and was sought to be relaunched with the purpose of making all people have small doses of good humor in their day.
This brand is characterized by the round shape of its chewing gums and its wide variety of flavors and colors, so the relationship between the colors of Ecuador, the brand, and joy was imminent.
However, the world of sweets is visually camouflaged. So our challenge was how to restore relevance to one of the most traditional brands in Ecuador in a category saturated by messages from much more active brands in recent years?
Agency - Independencia
The new Danlac Skimmed Greek Yogurt has 0% fat, no added sugar, is high in protein and also contains probiotic cultures. For this reason, it is a pleasure for us to invite you to pay attention to the side of the packaging that you never read at the same time we present our new branding for our product’s line.
Circus Grey
In the real world, natural disasters are human, not special effects.
Media - Campaigns of the World / Adeevee
Circus Grey
In Peru, most people have no voice. Thanks to the National Radio and Television Society, for the first time, the news was news.
Agency - Publicis Peru
A short film that tells the adventure of four friends who embark on an incredible journey through the exotic Peruvian jungle in search of a legendary guitarist. They never imagined what they would experience and the places they would have to visit to reach their goal. A story full of humor, action and emotion that will prove that true friendship lasts forever.
Agency - Quorum Saatchi & Saatchi
Lavaggi is the most fortified noodle in Peru, unique with iron, calcium, zinc and vitamins A and B, which helps your children grow stronger.
Media - Ads of the World