Agency - Ogilvy Honduras
The project is based on the Rain of Fish, a rare meteorological event that happens every year in Yoro. Legend has it that in the mid-1800s, a Catholic missionary from Spain visited the poor Honduran town of Yoro and prayed to God to relieve a long and distressing period of hunger. Every year since, the miraculous rain has occurred.
The phenomenon does have a possible scientific explanation. Water spouts - tornado - like columns of air - suck up the fish from the ocean, and sling them onto Yoro.
So, to boost Yoro’s economy, we, as Regal Springs, turned that miracle into an opportunity.
Media / AdAge / Contagious / Fast Company / LBB / Dieline / Roast Brief / Latin Spots / Ad Latina / Produ / Clube de Criação / Ads of the World
Agency - Ogilvy Honduras
Yoro, Honduras: stage of one of the rarest meteorological events – the rain of fish.
It’s happened every year, during the last century. Locals call it Lluvia de Peces (Rain of Fish). Regal Springs took the opportunity to create a predictable, sustainable and profitable business partnership with the townsfolk, based on this natural phenomenon called “Heaven Fish”. An official designation of origin which allows Yoroans exclusive rights to the sale of these fish. To deliver this one-of-a-kind product, we created a design that could portray Yoro’s history, culture and the uncanny rain of fish. More than a brand, Heaven Fish became a symbol of prosperity. Our main icon not only resembles the miracle, but our halo highlights the cycle of rain, harvest, packaging, sale.
As also, each color came from an specific inspiration from the town. We gave special designed equipment to each of our partners, the townsfolk who gather the fish from heaven. Finally, since fans of the brand appeared, the equipment also became merch. The merch of the iconic fish under the halo, is available throughout Honduras and airport shops across Latin America. Thanks to this new economy, Yoro’s community keeps thriving and is able to secure a stable future as long as its land keeps getting blessed with this event.
Our impact, not only was displayed on catching the fish, but also on field. Our packaging is made from recycled banana leaves handwrought made by a local endeavor. The packaging also manages to have the signature of our secret seasoning, our partners. Heaven Fish’s product line has expanded into packed sardines, and marinated fish fillets with locally harvested ingredients which gave birth to a new variety of product line.
Agency - Ogilvy Honduras
The lightest and most refreshing beer from Honduras invites you to put to the test the heatwave sweeping the country this year.
Agency - Ogilvy Honduras
All over the world, Burger King is the go-to place for celebration. Passion comes with a huge appetite for victory and those who understand it, know that our doors are always open to quench it.
Kings, this is your home.
Agency - Independencia
After almost 15 years, Tumix (Boogie in Peru) wanted to break the ice with its public. Tumix is a chewing gum whose brand purpose is to get closer, so much so that its concept for more than 20 years has been: “Approach without fear”.
How are we going to invite these young people to get closer in a pandemic context, where being less than a meter away could mean contagion?
Inspired by the new ways of relating to their public such as Tik Tok collaborations, they needed to create: "De far" the first Reggaeton to "Perrear" at a distance.
Media - Adlatina / Ads of the World
Agency - Ogilvy Honduras
Dirt is Good (DIG) encourages messy play for child development. It gives parents the confidence to let their children go outside and get dirty, safe in the knowledge that their clothes will always wash fresh and clean again with OMO. These efforts have been focused on young families, until now with “Dream and dare” is DIG’s brand new platform. It takes the DIG philosophy to a new audience and a wider demographic of consumers. DIG wants to inspire people of all ages to dream and dare, without fear of getting dirty.
Because you don’t achieve your dreams by playing it safe.
Agency - Ogilvy Honduras
While reading, bookworms adopt different positions according to the distinct emotions each book transmits. So, we created Bookisutra: the guide to master the best reading positions.
It'll be a book where, among its pages, you can find three essential elements: the literary genre, the appropriate reading position to enjoy it and a special recommendation from our book catalog for any given position.
With a cross-branding action with IKEA, we will relese special furniture based on the positions. These will not just work as outdoor advertising, they´ll be the perfect places to read according to the ways of the Bookisutra.
A good book keeps us moving.
Agency - Independencia
The new Danlac Skimmed Greek Yogurt has 0% fat, no added sugar, is high in protein and also contains probiotic cultures. For this reason, it is a pleasure for us to invite you to pay attention to the side of the packaging that you never read at the same time we present our new branding for our product’s line.
Agency - Quorum Saatchi & Saatchi
Lavaggi is the most fortified noodle in Peru, unique with iron, calcium, zinc and vitamins A and B, which helps your children grow stronger.
Media - Ads of the World
